WEBSITE REDESIGN REQUEST FOR PROPOSAL
Prepared by The Absurd Company | https://absurdcompany.com/
Editable procurement worksheet. No submission or email required.

1. THE BUSINESS DECISION
Organization:
Current website:
Primary audience and served markets:
Problem to solve (with evidence):
One primary customer action:
What should stay:
What is outside this request:

2. CURRENT ESTATE
Platform, hosting and domain owners:
Approximate content types/pages (attach URL inventory):
Important landing pages and downloads:
Forms, inbox/CRM, payments, bookings and other integrations:
Languages and accessibility requirements:
Current traffic/conversion evidence available:
Known security, content or operational constraints:

3. REQUIRED SCOPE (MARK EACH: SUPPLIER / OUR TEAM / EXCLUDED / OPEN QUESTION)
Discovery and requirements:
Information architecture:
Design and reusable components:
Copywriting and content approval:
Photography, illustration and licensing:
Development and CMS editing:
Content migration:
Redirect map and launch checks:
Forms, failure/retry states and verified enquiry delivery:
Analytics, consent and qualified-lead measurement:
Accessibility and browser/device testing:
Training, documentation and handover:
Maintenance and support:

4. ACCEPTANCE EVIDENCE
Task: __ | Expected behavior: __ | Test evidence: __ | Approver: __
Example: Enquiry submitted -> recipient can retrieve it, visitor sees accurate
confirmation, failed delivery is visible to an owner -> agreed delivery test.
Example: Old priority URL -> relevant replacement -> redirect-map test.
Example: Content editor updates a service -> preview/publish works -> handover demo.
Define the standard; do not promise a search position or conversion rate.

5. COMMERCIAL RESPONSE FORMAT
Discovery/design/build/content/migration/testing/handover fees separately:
One-time versus recurring charges:
Third-party licenses and renewals, currency and tax treatment:
Assumptions and exclusions:
Change-request process and rates:
Payment milestones and acceptance dependencies:
Domain, code, content, design and account ownership:
Support scope, duration, hours and escalation:
Exit/export arrangements:
Relevant delivered examples and the supplier's exact contribution:
Named project contact, delivery team and use of subcontractors:

6. PROCUREMENT PROCESS
Budget envelope, or request for phased options:
Questions deadline:
Shared answers issued to all shortlisted suppliers:
Proposal deadline:
Decision date:
Target launch and genuine dependencies:
Internal sponsor and final approver:
Meeting/time-zone overlap:
Supplier contact:

7. PROPOSAL SCORECARD
Choose weights before reading proposals. Suggested starting point (100 total):
Problem/offer/audience understanding: 20
Relevant delivered work and verifiable references: 20
Scope completeness and acceptance evidence: 20
Delivery, accessibility, migration and operational risk: 15
Ownership, support and handover: 10
Comparable total cost and commercial clarity: 15

Score each criterion 0-5: 0 absent, 1 weak, 2 partial, 3 meets requirement,
4 strong evidence, 5 particularly strong fit for this brief.
Weighted points = criterion weight x score / 5.
Do not compare totals until exclusions and recurring costs are normalized.
Record unanswered questions, evidence links and reviewer rationale.
These weights are a planning example, not a claim of a scientifically optimal model.

8. DECISION RECORD
Shortlisted supplier:
Reasons supported by evidence:
Open risks and agreed resolutions:
Next milestone and owner:

Absurd can respond to a defined redesign brief. Contact hello@absurdcompany.com.
This worksheet can be used with any supplier; it creates no commercial commitment.