CONTENT & CREATIVE / A PRACTICAL ANSWER
What should you send a content agency before asking for a quote?
The short answer
A content agency needs the business objective, audience, offer, deliverables and approval process before it can scope a useful project. Provide source material and identify what remains uncertain. A folder of inspiration can help with style, but it does not explain what the content must accomplish.
What to prepare
List the formats and where they will appear. Supply existing language, customer questions, relevant evidence and any technical or regulated claims needing review. Name the people available for interviews and the person authorised to approve the final work.
How to assess the work
Agree the boundaries of research, writing, art direction, editing and publishing. Explain dependencies on design or campaign work, and decide how feedback will be consolidated. Ask the agency to identify missing inputs and assumptions rather than treating a rough brief as complete.
ILLUSTRATIVE EXAMPLE / NOT A CLIENT RESULT
Make it concrete.
A launch project might require a service page, an email sequence and social assets from one approved offer. Briefing those together can expose message inconsistencies that separate format requests would leave unresolved.
Before you commission
- Describe the objective and audience situation.
- Inventory formats, sources and missing inputs.
- Assign interviews, feedback and final approval.
A plain-text worksheet. Downloading does not send us your details.
FROM THE QUESTION TO THE WORK
A useful next step.
Bring the decision, the existing situation and the information you have. We can help define a scope before you commit to a wider project.
Explore the relevant service