THE JOURNAL / NOTES FROM THE STUDIO
Good questions.
Better decisions.
A few thoughts on websites, content and making the next step clearer. Written for the people who have a business to run.
Choosing a digital marketing agency in Jamaica.
Compare Jamaican agencies by campaign, creative, media and website needs. Review Trend Media, 1GS, Mystique, Sitepact and Absurd with practical brief questions.
Read the story
A website redesign RFP that makes proposals comparable.
Download a website redesign RFP template with scope, migration, ownership, acceptance checks and a proposal scorecard. Compare agencies on the same brief.
Read the storyWhat determines the cost of a website redesign?
Understand website redesign cost through scope, content, integrations and migration. A practical guide to comparing proposals without guessing at a budget.
Read the storyHow to choose a web design agency.
Compare web design agencies by their thinking, scope, evidence and handover. Questions to ask before choosing a partner for your business website.
Read the storyA website redesign SEO checklist for your launch plan.
Plan existing URLs, content, redirects and launch checks before a website redesign. A practical SEO checklist for business owners and project teams.
Read the story
AI consulting for a small business: start with one useful pilot.
Choose a focused first AI project for a small business. Define the task, review effort, ownership and fallback before investing in a wider rollout.
Read the storyWhat a 15-market search snapshot can tell a global agency.
A dated snapshot of web design and redesign search demand. See how Absurd compares markets, checks intent and separates opportunity from assumption.
Read the storyAn unusual idea needs a stricter brief.
Five practical questions for deciding whether an unexpected brand or website idea deserves to be built, with examples from Absurd’s studio explorations.
Read the storyBefore you redesign your website, ask these five questions.
A new look is only part of the brief. Start with the customers, decisions and business problems your website needs to serve.
Read the storyA website brief you can actually finish.
What to tell an agency before a website project, what can wait, and a short worksheet to help you get the useful details down.
Read the storyYour homepage needs a clear next step.
Help people move from a good first impression to a useful action, with clear offers, specific button labels and a little less guesswork.
Read the storyGot a question
of your own?