CONTENT & CREATIVE / A PRACTICAL ANSWER
How do you organise a content approval workflow?
The short answer
A content approval workflow should make clear who checks facts, who edits for clarity and who can authorise publication. Those responsibilities may sit with different people. Consolidate feedback and set a route for resolving conflicts so the writer is not asked to satisfy several incompatible versions of the brief.
What to prepare
Define review stages and the questions each stage should answer. Resolve service accuracy and claims before spending time on minor wording preferences. Record the current version, due dates and the effect of late changes on connected design or campaign work.
How to assess the work
Make publication permission explicit. Silence is not a reliable approval method unless a properly agreed process says otherwise. Keep a record of approved claims and assets, and identify which changes require another specialist review after launch.
ILLUSTRATIVE EXAMPLE / NOT A CLIENT RESULT
Make it concrete.
A sales reviewer may check the engagement description while a subject expert checks technical detail. An editor then consolidates their corrections before the final approver signs off. Sending every draft to everyone without roles can slow the project and reduce accountability.
Before you commission
- Separate factual, editorial and publication decisions.
- Use one current version and consolidated feedback.
- Document approval and the route for material changes.
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FROM THE QUESTION TO THE WORK
A useful next step.
Bring the decision, the existing situation and the information you have. We can help define a scope before you commit to a wider project.
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