CONTENT & CREATIVE / A PRACTICAL ANSWER
When does your business need a content audit?
The short answer
A content audit is useful when the team no longer knows which material is accurate, valuable, duplicated or worth maintaining. It should produce decisions, not merely a spreadsheet of URLs. Agree what the audit will assess and what evidence is available before collecting a large inventory.
What to prepare
Record the page purpose, audience, owner and important dependencies. Review accuracy, clarity and relevance alongside available search or enquiry evidence. Note material that needs specialist approval, and distinguish low traffic from low business value.
How to assess the work
Assign each item a justified action: keep, improve, merge, redirect or retire. Define the implementation work and responsibility that follow. An audit without a route to approved changes can become another document the team is unable to act on.
ILLUSTRATIVE EXAMPLE / NOT A CLIENT RESULT
Make it concrete.
A rarely visited onboarding page may still be important to existing clients. Meanwhile, several high-traffic articles may attract the wrong audience. The audit should explain those differences rather than make deletion decisions from one metric.
Before you commission
- Set the audit criteria and available evidence.
- Name the content owners and approvers.
- Turn findings into prioritised, accountable actions.
A plain-text worksheet. Downloading does not send us your details.
FROM THE QUESTION TO THE WORK
A useful next step.
Bring the decision, the existing situation and the information you have. We can help define a scope before you commit to a wider project.
Explore the relevant service