BUSINESS DEVELOPMENT & STRATEGY / A PRACTICAL ANSWER
Should your website show prices or ask buyers to request a quote?
The short answer
Show prices when the offer and relevant conditions can be described accurately enough for buyers to compare. Use a quote process when scope varies materially and needs assessment. Either approach should help a suitable buyer understand the commitment instead of hiding uncertainty or presenting an unrealistic starting number.
What to establish
Identify the variables that change effort or cost and the information needed to assess them. Decide whether a defined package, a clearly qualified range or a scoped consultation can provide useful clarity. Confirm the currency and what is included.
How to use the result
Check how the pricing approach affects expectation and qualification. A low headline without its conditions can attract unsuitable enquiries; an unexplained quote requirement can make a simple offer harder to assess. Use actual delivery information and appropriate commercial review.
ILLUSTRATIVE EXAMPLE / NOT A CLIENT RESULT
Make it concrete.
A standard workshop with a defined format may support a published price. A website migration involving unknown integrations may need an investigation and proposal. The distinction should follow the work rather than a universal rule about displaying prices.
Before you commission
- Define the variables and included scope.
- Make conditions and currency clear.
- Use an appropriate enquiry or purchase process.
A plain-text worksheet. Downloading does not send us your details.
FROM THE QUESTION TO THE WORK
A useful next step.
Bring the decision, the existing situation and the information you have. We can help define a scope before you commit to a wider project.
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