How do you choose a first AI use case for your business?

  • AI
  • workflow ownership

The short answer

Choose a first AI use case with a bounded purpose, accessible inputs, an evaluator and a useful fallback. The task should be important enough to learn from but controlled enough to test responsibly. Start with the work the team understands rather than a broad promise to transform the whole business.

Original AI-assisted conceptual artwork / The Absurd Company.

What to establish

Compare candidate tasks using frequency, preparation effort, review effort, error consequences and information access. Record the current process and identify who can judge the result. A task that looks repetitive may still depend on context that has not been captured.

How to assess readiness

Choose a pilot with an explicit decision at the end: extend, revise or stop. Keep initial access and authority proportionate to the test. A demonstration that performs well on a few selected examples should not be treated as evidence that unattended operation is ready.

Make it concrete.

Drafting an internal meeting summary for a person to check can be a more bounded first test than automatically sending personalised customer commitments. The distinction follows the workflow and its consequences, not a universal list of safe tasks.

Before you commission

  • Compare total workflow effort and consequences.
  • Choose an evaluator and representative examples.
  • Define the pilot decision and fallback.
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Further reading

A useful next step.

Bring the decision, the existing situation and the information you have. We can help define a scope before you commit to a wider project.

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