What should a website migration plan include?

  • scope
  • customer journey

The short answer

A website migration plan should account for content, URLs, operating systems and launch ownership. Its purpose is to move the useful experience, not merely copy files. Record what changes, which dependencies must keep working and how the team will verify the transition before switching visitors to the new site.

Original AI-assisted conceptual artwork / The Absurd Company.

What to plan

Create inventories of existing pages, downloads, forms and integrations. Decide what stays, moves, merges or retires, and assign destinations where addresses change. Separate the content decisions from the implementation work so the right person can approve each one.

What to verify

Agree the release sequence, access requirements and recovery plan. Check important journeys and redirect behaviour using the real configuration. Monitor after release and keep a record of the changes; search processing and customer behaviour can take time to settle.

Make it concrete.

A shop migration may preserve product URLs while changing checkout and order routing. A correct redirect spreadsheet will not reveal a missing order notification, so the plan needs both URL checks and end-to-end transaction verification.

Before you commission

  • Approve the content and URL inventory.
  • List every connected system and responsible owner.
  • Define release checks, monitoring and recovery responsibilities.
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Further reading

A useful next step.

Bring the decision, the existing situation and the information you have. We can help define a scope before you commit to a wider project.

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