24 PRACTICAL ANSWERS / BEFORE YOU COMMISSION
Web design & development
A clearer starting point.
Decisions about a new website, a redesign, a campaign page or a more useful customer journey. Start with the scope, ownership and handover questions before choosing the technology.
Original AI-assisted conceptual artwork / The Absurd Company.
Do you need online booking or an enquiry form?
Use online booking when the business can offer accurate availability, rules and confirmation through a dependable system.
Read the answer scope / planningHow do you check whether website enquiries are being delivered?
Check enquiry delivery from the visitor's action through to the receiving inbox or system.
Read the answer scope / planningHow do you choose the right website platform?
Choose a website platform by the publishing work, customer journeys and integrations it needs to support.
Read the answer scope / customer journeyHow do you include accessibility in a website project scope?
An accessibility scope should state the target standard, pages and interactions to be assessed, the review methods and the responsibility for fixing findings.
Read the answer scope / planningHow long should a website redesign take?
A useful redesign timeline follows the work, dependencies and decisions needed for launch.
Read the answer scope / customer journeyHow should a hotel website connect to its booking engine?
A hotel website should pass guests into the booking engine with the room, dates and expectations they need to continue confidently.
Read the answer scope / customer journeyShould paid campaign landing pages appear in search?
A paid landing page can be indexed when it is useful as a durable search destination, but indexation is not required for every campaign or experiment.
Read the answer scope / planningShould website content come before design?
Important content decisions should begin before detailed page design, while copy and layouts can develop together.
Read the answer scope / planningShould you choose a custom website or a template?
A template is a sensible starting point when its structure fits the buying journey and your team can maintain it.
Read the answer scope / customer journeyWhat belongs in a landing page brief?
A landing page brief should connect one audience, one offer and one meaningful action.
Read the answer scope / customer journeyWhat belongs in an ecommerce checkout review?
An ecommerce checkout review should examine whether a suitable customer can complete the intended purchase and whether the business receives the right order.
Read the answer scope / customer journeyWhat information should an ecommerce product page include?
An ecommerce product page should answer the questions needed to choose the right item and understand the purchase.
Read the answer scope / planningWhat is the difference between website maintenance and support?
Website maintenance usually concerns keeping the agreed system operating, while support concerns helping people use it or resolve incidents.
Read the answer scope / customer journeyWhat job should your hotel website do alongside OTAs?
A hotel's own website should give prospective guests an accurate understanding of the stay and a clear route to enquire or book.
Read the answer scope / customer journeyWhat makes a useful B2B website design brief?
A B2B website brief should describe the buying group, the problem being solved and the evidence needed to establish fit.
Read the answer scope / customer journeyWhat should a campaign landing page say?
Landing page copy should help the intended visitor understand the offer, judge whether it fits and take the next step.
Read the answer scope / planningWhat should a web design proposal include?
A web design proposal should make the promised result, included work, responsibilities and exclusions understandable.
Read the answer scope / customer journeyWhat should a website migration plan include?
A website migration plan should account for content, URLs, operating systems and launch ownership.
Read the answer scope / customer journeyWhat should you check before migrating an ecommerce website?
An ecommerce migration must protect the operating relationships between products, customers, orders and fulfilment as well as the storefront.
Read the answer scope / customer journeyWhat should you plan before building a multilingual website?
A multilingual website needs a content and operating plan for each language, not just translated navigation.
Read the answer scope / planningWhat should you specify for a website CRM integration?
A website CRM integration needs an agreed data flow and a reliable way to handle success, failure and duplicates.
Read the answer scope / planningWhen do you need a website RFP?
A website RFP is useful when several providers must respond to the same structured requirements or your organisation needs a documented selection process.
Read the answer scope / customer journeyWhen should you use a landing page instead of a website?
A landing page suits a focused offer with one intended next action.
Read the answer scope / planningWho should own your website and accounts?
Your business should understand and control the accounts and rights it needs to operate its website.
Read the answerReady to talk
about the work?